Part II: AOL and Time Warner (www.Timewarner.com)

AOL, with a leading position in the internet daily which is around 40%, is a sub-company of media giant Time Warner. It has a publicly traded value of more than $40 billion. With approximately 20 million U.S. members as of June 2005, AOL is U.S.’s leading Internet Service Provider. And with more than 110 million unique visitors to its network of Web properties and to the AOL service, as of July 2005 (Source: comScore Media Metrix, for more statistical data SEE Appendix 6.1), AOL is the second largest online network, operating popular, industry-leading Web brands such as AIM, MapQuest, Moviefone, Netscape, ICQ and many more (for complete list SEE Appendix 6.2)

Time Warner Inc. is a leading global media and entertainment company with businesses in filmed entertainment, interactive services, television networks, cable systems and publishing. Whether measured by quality, popularity or financial results, their divisions are at the top of their categories. America Online, Time Inc., Time Warner Cable, Home Box Office, New Line Cinema, Turner Broadcasting System and Warner Bros. Entertainment maintain unrivaled reputations for creativity and excellence as they keep people informed, entertained and connected.

By combining all, we can easily see that Time Warner has a huge network of people who rely to them and keep visiting, clicking and using their communication services. In the means of advertising these are the most important points; number of people you reach and continuity, are which number one aphrodisiacs for marketing departments and advertising agencies. As far as you know the number and repeating multiplier you can calculate the number of potential customers they will be attracted by your advertisement, and this will allow you to analyze, monitor your advertisements and later give professionals the option of rearranging their communication channels, types, length or any other variables that they have in their campaign.