After I started my paper, they have finalized the deal. The New York Times announced it under the title of “Under Terms of Partnership, AOL and Google Agree to Shared Selling of Ads” (New York Times, December 21 2005, Article: Under Terms of Partnership, AOL and Google Agree to Shared Selling of Ads, p. C4) At the end they agreed, this might have been better. In details, AOL has chosen to continue with its previous ally Google, which happened as I expected. Google is going to pay $1 billion for 5% of the AOL, and in addition Google is going to help AOL to increase its ad sales by giving more importance to AOL’s online properties. Moreover, they announced that they will also link their chat systems, which was a move AOL had resisted, but money talked and Google got it, but at all, for AOL, it is perfect to choose such a young and successful company, because I believe the Google is not only trying to keep their relationships warm with AOL and AOL customers; but they are also looking forward to keep their relations warm with Time Warner Inc. in order to expand their affect in advertising market, maybe TV, maybe movies who knows. We will see, but if it happens, which I would love to see, it will really be a revolutionary system for up coming decades. In short, this was Google’s first beat out of Microsoft in an auction. The bells are ringing for Google, what is going to Microsoft do? Maybe a small bargain in Windows Vista.
Thursday, February 8, 2007
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